Points of Interest (POI)

LightBox Vision™ provides you with Points of Interest (POI) data to easily display on the map for research and presentation purposes but Points of Interest cannot be extracted to Excel due to a contractual restriction. Points of Interest data comes standard in Commercial and Builder editions but is a paid add-on for Enterprise accounts.

You can discover and further analyze your subject site based on its surrounding POIs. LightBox Vision™ offers three ways to review this data:

Points of Interest Search: Search for major brands, retailers, restaurants, hotels, gas stations, and more. These points are represented by brand logos placed automatically for you on the map.

Points of Interest Layer: Turning on the POI layer displays specific points of interest on the map and can range from businesses, restaurants, big box stores, retailers, parks, attractions and more. These points are represented by a POI icon LightBox Vision POI Icon, or by the retailers logo.

POI Major Brands Layer: The Points of Interest Major Brands layer displays retailer logos from over 1,600 companies on the map, providing a clean view of the tenant data.

Using the Points of Interest Search Filter

1. Click on the Search icon from the Main Toolbar. The Search Filter window appears.

2. Select Points of Interest Search from the Search drop down menu.

3. Select your desired search filter criteria with the following search filter options:

• Major Brands POIs can be searched from a list of major brand names.

• Official Name/Brand Name: Official Names or Brand Names can be specifically searched for.

• Business Information: Search by the business location attributes.

• Industry: Search by Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS) titles as well as primary and secondary codes.

• Service Group: POIs can be searched for by their classified Service Group. Filter by one or more service groups by selecting the respective radio button.

• Service Category/Service Subcategory: POIs can be searched for by their service or subservice categories (e.g. Dentist) using the following conditions: starts with, is, is not, ends with, contains, is empty and is null.

• Location: The POI can be constrained to a specific City, Zip or Street Name.
  
  

4. Click OK to run your POI search. Your search results appear as POI icons or retailer logos on the map screen and are counted in the Search Results box (you can choose Add to List to see results listed).

5. Hover over any POI icon on the map screen. Click the icon to bring up the available tooltips at that location. Select the POI from the tooltip.

6. The Location Information Panel provides detailed information on the selected POI as well as useful and search commands.

POI Major Brands Layer

This Major Brands layer for POI will only show nationwide retailer logos on the map if enabled, instead of also listing the small local businesses

1. Turn on the Points of Interest Major Brands layer by clicking on the layer checkbox in the Layers Panel.

2. Turn on the tooltip to help identify the retailer, and access any of the commands from the Location Information Panel.