Geocoding Data Extension Overview

Geocoding is one of the main entry points to data enrichment. An address is the most common tie point that users have in their data and a good geocoder is paramount when working with address data. One challenge is that some LightBox users of the Geocoding API have addresses before LightBox has them in the system or clients would like to enhance the location with their knowledge of the site and address placement. To solve this common problem we have built a system that allows our clients to add or enhance addresses to be used by the LightBox Geocoder. These addresses or enhancements are stored in a personal data extension catalog that can only be accessed by that same client. 

The geocoding process is simple in that it will first look into the clients dictionary for address candidates then look in the LightBox address universe for candidates. 

Features

• We support the Search, parsed of unparsed endpoint using the data extension catalog
• We support the Autocomplete endpoint using the data extension catalog
• We support the Reverse endpoint using the extension catalog
• Return the data extension ids that your account has been assigned, Prod and Staging
• Add an address to a data extension catalog
• Update an address within a data extension catalog
• Delete an address within a data extension catalog

• Geocoding Extension Documentation
• Geocoding Extension Release Notes